In 2019, 1190 Sports, together with the Chilean Rugby Federation, embraced the challenge of professionalizing rugby in Chile, transforming it into a mainstream sport, and building a strong and appealing brand that would serve as a platform for companies to connect directly and meaningfully with the fans of this discipline.To bring this project to life, Rugby Chile Management (RCM) was created—an organization that, through an innovative business model, managed the image, advertising, and broadcasting rights of the Chilean National Rugby Team, known as “Los Cóndores” in both its men’s and women’s divisions, the first professional Chilean rugby team, Selknam, and the National Club Tournament.During the period managed by 1190, new sponsors and media partners joined the National Rugby Team. Among them was Umbro, the official sponsor of the British national rugby team—one of the leading rugby teams in the world. Since March 2021, Umbro has been the official technical sponsor of Los Cóndores and Selknam, marking a milestone in rugby history as the brand’s first-ever rugby sponsorship outside Europe.