Starting in 2025, 1190 Sports will serve as the commercial agent for South America of Liga ACE Esports, the leading esports event organization in Latin America and one of the largest communities in the world.
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Through this alliance, 1190 Sports will manage the commercialization of advertising spaces and sponsorship plans in the region’s main official leagues, including Counter Strike 2, Valorant, League of Legends, PUBG, and Rocket League. The agreement also includes the joint development of events.
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This strategic step allows 1190 Sports to expand its portfolio and connect brands with the new and growing digital audiences of the Millennial, Gen Z, and Gen Alpha segments.